Public Urged To Support Local Artists During Creole Festival!

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The Creole Festival, the unique celebration of the Seychellois culture in all its aspects – its cuisine, dance, folklore and music – is to be held in the coming month.

All the activities for the festival have one thing in common, and that is Creole music.

And local telecommunications company Cable & Wireless Seychelles is calling on the public to support local artists through its latest initiative, Cable Tunes.

This latest trend is a ringtone personalisation service, which allows a person to use a tune that callers can hear before the call is answered to replace the standard ringtone for both post-paid and pre-paid customers.

Terry Servina, C&W’s public relations manager, said Cable Tunes is different from other services because its aim is to support local artists and promote their music.

He said the service is becoming very popular, especially among the young people, and it is for this reason that the company is giving more support during the October festival.

Under the theme Siport artis lokal, the company offers support in various ways, including helping the artists to launch new CDs and give musical performances.

“Young, upcoming artists need support to start their career, and we have seen that there is a need to help them as they are full of talent,” added Mr Servina.

It costs the artists a lot to produce a single, but Mr Servina said through this initiative they can have just one song and add it to the service for their fans.

This, he said, can help the artists save money which they can later use to compile a complete CD.

Albert Duncan, product executive, said Cable & Wireless advertises the content on its website in four categories – oldies but goodies, latest tunes, traditional tunes and most popular – and in adverts in the media.

He said for each tune there is a revenue share between C&W and the artist.

Clients are calling to ask for songs that were among the top hits once, and Mr Duncan said this shows the service is appreciated.
Mr Servina said the company set a target which, to their surprise, was met after only three weeks, which shows people are responding well to Cable Tunes.

The two managers are also calling on local artists to make an effort to encourage their fans or the public in general to register with Cable Tunes so they can sell their work.
The company is working on several projects such as a charity show under the theme Siport artis lokal and in line with the Cable Tunes initiative.

Mr Duncan said the artists have responded very well to the idea, and a good relationship has been developed between the two sides.

           Article Courtesy of Seychelles Nation

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