Tourism is the mainstay of the economy contributing over 21% of the GDP (direct contribution) and accounts for more than 60% of the Foreign exchange earnings. The tourism strategy of the Government of Seychelles is to attain self-sustaining economic growth by securing targeted increases in the number of tourist visits to the country as well as the amount spent by each tourist.
Since the inception of the Seychelles Tourism Board in April 2005, there has been a dedicated effort to improve tourism products on offer and market the destination overseas. After extensive market research and collaboration with the trade, STB launched the new brand The Seychelles Islands…another world, internationally in March 2007. The new brand aims to encompass the great diversity that the Seychelles islands have to offer across the spectrum of its 115 islands.
European visitors lead arrival figures comprising of over 80 per cent of total arrivals. Our main markets are France, U.K., Italy and Germany and new emerging markets include South Africa, Russia, the Middle East, China and South Korea.
In 2007 a record number of arrivals exceeded 160,000 visitors with an average stay in Seychelles of 10 days.
The decision taken by the Seychelles government to position itself among the best, environment-friendly destinations in the world has ensured that tourism development in the country is guided by policies which encourage the preservation and conservation of our natural environment.
This article appeared in the Seychelles Nation
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